A Whole Blue World

This is my Media adaptation project, Blue Media.

Though the group essay wasn't quite awe-inspiring, and will probably be the main affectation for likewise less than stellar grades (if indeed it has such an effect), I am still quite happy with my video as I had total control of it. Enjoy.



This project was an interesting one for it allowed me, as all projects should, to elaborate on feelings which I otherwise would perhaps have left unexplored. The point of this video, though I hope it's at least somewhat evident from the later parts of the video and the McLuhan quotes, is to raise awareness for the effect of the media environment we exist within. It is also to illustrate the point the McLuhan quotes make about media acting as environments. We are enveloped by them and often don't realize how much of ourselves is vested in these pervasive media.

The video is an adaptation of the song Blue by Eiffel 65. The change is in the reinterpretation of the lyrics. Instead of this being about depression, I have interpreted it as being about media. It's not that the character's life is filled with sadness, it is that this character's life is filled with media. All of the lyrics have come to represent their media representations. Such as the Blue Window being a "media window" such as TV with news media.

This adaptation, to quote my formal writing about it,
"required the creation and implementation of a wide variety of pictures, and video clips. The adaptation was created by looking at and listening to the lyrics of the song “Blue” quite extensively. The repetition in the lyrics allowed for a several interpretations of the best way to portray the media equivalent of each of the song’s lines. The video required the manipulation of many of the items shown within. For example, the culture jamming of the “Educated Decisions made simple” Acer Ad was one that was created exclusively for the video.

Some of the images were either a combination of several pictures, such as with the man in front of the large news media logo. And some of the images were fabricated entirely such as the keyhole of news networks looking onto the earth, which was used for the final iteration of the blue window lyric. The creation of the video took many hours of editing though the more difficult part was definitely attempting to find proper media representations for the experiences mentioned as being part of this blue little guy’s life."